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Marketing & Brand

Brand Voice

Version
1.0.0
Publisher
Unknown
Category
Marketing & Brand

Turn scattered brand materials into enforceable AI guardrails so every piece of content Claude generates sounds like your company wrote it.

What it does

Brand Voice searches your existing knowledge platforms — Notion, Confluence, Google Drive, Box, SharePoint, Gong, Granola, Slack, and Figma — to find the brand materials your team already has but no one can find quickly. It distills those scattered documents, pitch decks, call transcripts, and style guides into a single set of guidelines that Claude can enforce automatically. Every time you ask Claude to write a cold email, proposal, or LinkedIn post, the output matches your company’s voice from the start rather than sounding like generic AI copy.

What you can ask

PromptWhat you get

Discover our brand voice across all our platforms

A discovery report listing every brand material found, ranked by reliability, with conflicts and gaps flagged for your review.

Generate brand guidelines from the discovery report and these PDFs

A structured guideline document with voice attributes, a tone-by-context matrix, terminology standards, and confidence scores per section.

Write a cold email to a VP of Sales at a mid-market SaaS company

A brand-aligned email with the right formality, energy, and terminology for that audience, plus notes explaining which guidelines were applied.

Inputs

Connected platforms (required for discovery)At least one document storage platform (Notion, Confluence, Google Drive, Box, or SharePoint). Additional platforms like Gong, Granola, Slack, and Figma enrich the results.
Brand documentsPDF, DOCX, PPTX, or Markdown files uploaded directly if you already know where they are.
Call transcriptsSales call recordings from Gong or Granola, or manually uploaded transcript files.
Per-project settings fileA local configuration file specifying your company name, enabled platforms, and known brand material locations.

Output

Discovery reportRanked inventory of all brand materials found across platforms, with source categories, conflicts, coverage gaps, and open questions.
Brand voice guidelines (Markdown)A durable document with voice attributes, “We Are / We Are Not” table, messaging framework, tone-by-context matrix, terminology guide, and confidence scores. Saved locally for automatic use in future sessions.
Brand-aligned contentEmails, proposals, social posts, and other content written against your guidelines, with brand application notes explaining voice and tone choices.

Tools & Integrations

Connects to nine platforms via MCP connectors and native integrations: Notion (which federates across Google Drive, SharePoint, Slack, and Jira), Atlassian Confluence, Box, Microsoft 365 (SharePoint and OneDrive), Figma, Gong, and Granola. Google Drive and Slack are available natively through Claude Desktop without additional setup. The plugin works standalone with uploaded documents if no platforms are connected, but discovery requires at least one document storage platform.

How it works

1

Federated platform searchRuns parallel searches across all connected platforms using brand-specific query patterns, so materials are found regardless of where teams stored them.

2

Five-tier source rankingCategorizes every source from official brand guides down to stale documents and scores them on recency, authority, and specificity, so the most trustworthy materials drive the guidelines.

3

Conversation pattern recognitionAnalyzes sales call transcripts to surface how top performers actually speak, extracting phrases that win deals and language patterns that stall them.

4

Voice-constant, tone-flex enforcementKeeps the brand’s personality fixed while adjusting formality, energy, and technical depth for each content type, so a cold email and an enterprise proposal both sound like the same company.

5

Confidence scoring with open questionsRates every guideline section by the strength of its evidence and surfaces unresolved ambiguities as confirm-or-override decisions, so teams know exactly where to focus their review.

Skills

SkillDescriptionType
discover-brandSearches connected platforms for brand materials, categorizes and ranks them, and produces a structured discovery report with conflicts and gaps.Invocable
guideline-generationSynthesizes source materials into a structured guideline document with voice attributes, tone matrix, terminology standards, and confidence scores.Invocable
brand-voice-enforcementApplies stored guidelines to content requests, keeping voice constant while adjusting tone for each content type and audience.Invocable

Install

Cowork
1.Open the Claude Desktop app and switch to the Cowork tab.
2.Click Customize in the left sidebar, then Browse plugins.
3.Search for “Brand Voice” and click Install.